My years in graphic design have been largely in the area of developing corporate identity programs. What this means is that I look at all projects as part of a larger whole. How any organization or business appears to their members or clients is not a function of any one piece but the sum total of all they ways they present themselves. As I design individual pieces I am always considering the larger whole.
Several of my jersey designs have been selected by the San Luis Obispo Bicycle Club. The images below show the concepts that were provided Voler along with my digital art for the designs. The artist at Voler then refined and implemented the design to meet their production requirements. Working with Voler has taught me about the constraints affecting this type of design.
Business cards are the iconic element of the basic corporate identity program including a logo, letter head and envelope. This card is part of the basic set I designed for the College of Architecture & Environmental Design.
The majority of my graphic design work has been in the area of corporate identity programs. These programs have not only included the typical logo, business card, letterhead and envelope but has also included business documents, brochures, advertisements, trade show displays, etc. and at times product, interior and architectural design.
In 2007 the CAED wanted to reinstitute their newsletter that had been dormant for several years and asked me to design it for them. You can download a PDF version of the 2007 CAED Review to see the entire publication.
I have designed many newsletters, brochures, and flyers over the years for a variety of businesses and organizations. The process always allows me to learn new things and develop collaborative working relationships.
Thanks to Janis' involvement in the SLO Quilt Guild, I had the opportunity to work with the Sew Whatz Quilt Group to design a quilt. I created the block and provided input in terms of the quilt layout and fabric values. The group provided their marvelous sensitivity to fabric color and pattern and their skills as quilters. We were delighted with this collaboration. I enjoy designing things in new areas.